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Welcome to ICNX CA

We are your trusted partner in revolutionizing marketing through artificial intelligence and machine learning. Based in Almaty and part of Astana Hub, we empower businesses in Kazakhstan, Central Asia, and beyond with cutting-edge cloud/SaaS solutions and tailored IT services. Our mission is to simplify marketing automation, enhance personalization, and deliver measurable results for both small and medium enterprises and global corporations. Discover how we transform data into growth opportunities.

Our solutions

Predictive Studio

A machine learning-based solution for predicting the outcomes of marketing communications.

IT solutions for marketing

Services at the intersection of IT and marketing, development of off-the-shelf and customized IT solutions for marketing.

Why ICNX CA

Localized Expertise

Tailored solutions designed with the unique needs of the Kazakhstan and Central Asian markets in mind.

AI-Driven Innovation

Advanced machine learning for predictive analytics, personalization, and automation.

Flexible Support

A dedicated local team providing agile, hands-on assistance.

Data Security

GDPR compliance and localized data storage for your peace of mind.

Team

Alexei Kruzhkov

Alexei Kruzhkov

Founder

Over 25 years of business experience: founding and managing companies in the martech sector, acquiring and selling business assets (including to international corporations).

Alexander Gaikalov

Alexander Gaikalov

R&D

30 years of experience in CRM and IT. In recent years, Alexander has been developing solutions based on artificial intelligence.

Tatyana Soldatenko

Tatyana Soldatenko

Managing Director

Ph.D. in Marketing, Associate Professor at AlmaU. Has led projects for P&G, Mars, Samsung, Bayer, and Kaspi Bank in the FMCG, pharmaceutical, financial, and electronics sectors since 1998.

Alona Adamenko

Alona Adamenko

Consulting

Ph.D. in Economics with extensive experience in strategic marketing.

Andrey Cheremisin

Andrey Cheremisin

Technology

Expert in IT and marketing integrations with over 20 years of experience.

Sergey Samoylov

Sergey Samoylov

System Architecture

Management of the development and implementation of CRM, CDP, EMS, BI systems, recommendation systems, software, and system and service integrations.

Clients and partners

Our team has been working in marketing technologies since the late 1990s. Over more than 25 years, we have implemented projects for companies across various industries, helping them achieve their goals through professional IT solutions. We have collaborated with dozens of outstanding companies, many of which are global leaders in their fields:

Technology

  • AI Frameworks: TensorFlow, PyTorch, and scikit-learn for predictive modeling and personalization
  • Natural Language Processing Tools: spaCy, NLTK, BERT, and GPT-based models for advanced text analysis and content generation
  • Frontend: React.js with TypeScript, Vue.js, and Tailwind CSS for intuitive, responsive interfaces
  • Backend: Python (FastAPI, Django), Node.js (Express), and Java (Spring Boot) for robust APIs
  • Databases: PostgreSQL, MongoDB, and Redis for secure, scalable data management
  • Mobile Apps and Chatbots: Flutter, React Native, and Dialogflow for cross-platform applications and intelligent bots
  • Security: HashiCorp Vault and GDPR-compliant local data centers.

Our API-driven and microservices-based architecture ensures seamless integration and scalability.

Influence

ICNX CA is more than just a martech company. As a participant of the Astana Hub technopark, we aim to accelerate the digital transformation of marketing in Kazakhstan. By fostering innovation, planning to create over 30 jobs by 2027, and training specialists in AI and machine learning, we are building a robust technological ecosystem. Our solutions enable businesses to achieve digital maturity, enhance marketing efficiency, and drive economic growth in Kazakhstan, Central Asia, and beyond.

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© ICNX CA 2025